How we make online release parties

My tribute to my favorite shoegaze artist (Kevin Shields)
“My tribute to my favorite shoegaze artist (Kevin Shields)”:

Choosing the right platform

  • Youtube live: a no brainer, but it’s hard to get crowds on it
  • Facebook: the prison you love to hate. FB business model is now to shorter your reach and sell you your own audience.
  • Twitch: the new kid in town, very user friendly.
  • Twitter: it’s got some advantages, but who goes to Twitter/Periscope to watch for live video?
  • Instagram: for stories/ephemeral videos (no replay after 24 hours).

Our stack of tools

  • We use to broadcast to Twitch, Youtube, Twitter and Facebook.
  • The chat takes place on these platforms: each consumer keeps using his prefered social network.

Prepare for live streaming


  1. A month before the event: we put up a setlist on google docs and ask bands and labels to create some videos on their own and store them on their Youtube account as unlisted
  2. 2–3 weeks before: we send the link to the playlist, so that they can add their videos
  3. 1 week before: we close the playlist (to avoid spam and bad manipulations), add the jingles to the playlist, and set all the videos in the broadcasting order.

Design chart

The setlist

Ideas of content

What sort of news can upply for our release parties?

  • music video release
  • audio release (bandcamp, soundcloud, record, K7, Spotify….):
    you’ll have to create a short video around it (see suggetsions below)
  • crowdfunding announcement
  • tour announcement
  • etc: be creative!



Blind test


Tshirt collection

Pedal show

Studio report

Live set


  1. Introducing by the guest presenter: setlist announcement: around 3mn
  2. Release N°1: around 4mn
  3. Twinterview: 10mn max
  4. Release N°2: around 4mn
  5. Blind test: 10mn max
  6. Release N°3: around 4mn
  7. Live set: 15mn max
  8. Release N°4: around 4mn
  9. Studio report: around 5mn
  10. Release N°5: around 4mn
  11. Tshirt collection: around 5mn
  12. Release N°6: around 4mn
  13. Pedal show: 10mn max
  14. News around shoegaze (blog posts, radio shows, etc.): 10mn max
  15. Conclusion by the presenter: recap, goodbye, etc.: around 3mn.

Host a release party with





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